Data Science

Customer Behavioural Analytics & Data Mining

Through in-depth analysis and data mining, we uncover hidden insights to help you understand your customers and business better. Our data science consulting services enable improved strategic decision-making and identify new opportunities to enhance overall business value and performance.

Marketing Analytics

We help you develop or enhance customer segmentation models, designing and optimising effective targeted marketing campaigns. By leveraging advanced marketing analytics, we measure the ROI on these campaigns to ensure marketing spend translates into measurable revenue growth.

Predictive Analytics

Our predictive analytics suite helps you predict customer churn and lapses, dormancy, take-up rates, loan prepayments, and credit defaults. Predictive analytics models can also be used to develop robust fraud detection and anti-money laundering transaction screening models, and to significantly improve credit-risk underwriting.

Employee Analytics

By modelling trends in workforce demographics, Lux helps you identify key factors that contribute towards employee productivity and business performance. We also use HR analytics to estimate employee lifetime value, leading to the retention of valuable talent and the successful management of employee attrition.

Loyalty and Rewards Analytics

Well-designed loyalty and rewards programmes generate a significant amount of highly valuable customer data. We help you analyse and extract actionable intelligence from this data, identifying strategic opportunities for further value creation and sustained customer engagement.

Data Strategy Design

The effectiveness of any analytics solution depends heavily on data quality and availability. We help you design an effective data strategy to ensure that the correct data is being collected and governed in the right way, enabling you to maximise the potential of your data analytics and machine learning efforts.

Data Literacy & Training

We provide comprehensive training programmes to improve data literacy within your organisation, up-skilling your employees with advanced analytical skills and empowering them to build a robust data-driven culture.